AD-SUPPORTED STREAMING
FAST & SSAI
Launch free ad-supported channels and insert advertising server-side.
CASTIS PLATFORM TECHNOLOGY
WHAT IT DOES
Channels, not just a catalogue
Build free ad-supported channels from content you already hold, scheduled and delivered as linear television.
Advertising that cannot be blocked
Server-side insertion stitches advertising into the stream itself, so it plays as reliably as the programme around it.
Measured to the impression
Every insertion is tracked and reconciled, so what was sold and what was delivered can be compared.
CAPABILITIES
FAST
Channel build, scheduling, playout, distribution
SSAI
Server-side stitching, ad break signalling
Yield
Fill rate, break structure, frequency control
Reporting
Impressions, completion, reconciliation
Standards and interoperability
VAST 4.0SCTE-35Open Measurement
WORKS WITH
AI AD MANAGEMENT
ADvisor
Integrated advertising management with addressable delivery and AI optimisation.
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CHANNEL ORIGINATION
Playout
Originate and deliver linear channels to IPTV, OTT and in-room television.
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QUALITY OF EXPERIENCE
Video Analytics
Answer the only question that matters: is the viewer actually having a good time?
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